Learn How Your Hospital Can Reap Rewards Today.

by Chuck Mitchell, Chief Product Officer

Why is “mobile” health so important?

The short answer: most health problems are driven by behaviors and decisions that happen outside a clinical setting.

Patients can develop efficacy for self-care in a clinical environment, but most of life is lived outside of a clinical environment. As “self-care” innovators, we hear consistent feedback from clinicians across the country that on-average, patients know what they should do, but they often don’t do it.

Our focus is on the behavior change innovation, not the technology.

So what’s the problem?  There are well researched explanations for why patients don’t act in their own best interests (hint: emotions).  The implication of emotionally biased inaction is a disruption of self-care, which is at the heart of healthcare economics.  In fact, emotional blockers to self-care drive up the cost of behavioral comorbidities by $263B annually.

The way to motivate self-care is to understand behavior factors, not medical factors, and tune a behavior model that fits each patient, which helps them reach a clinical objective.  After all, what does it really mean to reach a clinical objective?  Reaching a clinical objective is a measure of compliance (or adherence) to a program or action.  Hence, the behavioral component is the key element in gaining adherence to clinical principles of self-care.

Mounting evidence indicates that many psycho-social elements have significant impact on behavior; social isolation, emotions, mental models and confidence.  HealthAware’s unique capabilities in assessment and program design generate personalized programs that engage via mobile text messages and target any clinical goal.

Mobile text programs are proven to deliver the best results for adherence programs:

  • Meet a clinical objective on a temporary basis (e.g. physical therapy, short term med-compliance)
  • Meet a clinical objective sustainably as a habit (e.g. daily activity, nutrition, med adherence, cholesterol levels, hyper-tension)
  • Meet clinical cessation objectives to reduce or stop specific behaviors (e.g. smoking cessation)

 Want to read more? Visit our article Why Text Message for Healthcare.

More questions? I’m happy to chat about how we are addressing behavioral change challenges here at HealthAware. Send me a quick email to set up a call.

Chuck Mitchell
Chief Product Officer