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Welcome to the HealthAware Studio, where we are changing behaviors, reinventing care every day.

Moz Mirbaba: Hello and thank you, my name is Moz Mirbaba and today I am with Greg Gossett, Founder and CEO of HealthAware. For the past 20 years, Greg has been at the forefront of early disease detection and has worked with more than 250 health care systems across the nation.

Moz Mirbaba: How do you look at risk and stratify that risk over a longitudinal time frame, it’s not just take one risk assessment then you’re done, how does HealthAware help patients on that consumer journey?

Greg Gossett: What’s relevant and what’s powerful is what happens after the risk assessment. The power of a risk assessment comes in the Call to Action number one- at the end, and also in the technology’s ability to understand what the person can and should do next. And I emphasize CAN. Because a morbidly obese person may only be able to walk upstairs once a day, whereas somebody who is relatively fit, might be able to work out for 30 minutes a day. So these technologies (risk assessments) need to respond to people with who they are and what they can and should do so we need to expect any kind of interactive technology is that it catalogues and understands the risk and the capabilities of the individual and delivers it back to them. Not only things that are relevant to of interest to them, but also align with the healthcare provider’s strategic goals. So that it’s a Win-Win really when the technology says you know we can help you we and we want to help you change your life in this area and we have the right services here at this provider to help you with that change that’s a Win-Win. When now you’ve reached the person you contacted them to your service, your valuable service both to you and they need and they want it.  And that can happen at any point in time and we all hope what happens is they see our advertisement they see an email they finish the risk assessment and they make that choice. So that’s the second piece, that these technologies need to offer is not everybody’s ready to make a choice, so if they’re not then it’s time to put them into a nurture category and again I hear everybody working to create a nurturing conversation with the patient and a consumer.

Unfortunately, I don’t see a lot of the real humanized ongoing nearly daily communications. I see marketing oriented messaging going out, emails and reminder and etc. Once we had an interaction with them say with the risk assessment then afterwards based on what they can and want to do let’s begin a text message dialogue with them. Just like a nurse that would call and help somebody our technology does the same thing and then throughout that communication journey and process, we begin to infuse offers that are relevant to them and the provider. So for example, you’re having back pain, you’re not ready to look into surgery but you are interested in stretching and doing small exercises that can help you with your pain. Well over the course of a month or two that pain isn’t subsiding, it’s getting worse, then we have the opportunity in that conversation to ask you “Moz” is your pain getting better or worse?  If you tell me it’s getting worse, then I really want to connect you with our programs because we have something to offer. And so it’s really again about the right time as the timing of those offers to make sure you are connecting with them when they want to hear it and when they need to hear it.

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