Search
Close this search box.

Home > Support Articles

Marketing Attribution Parameters (UTM Tags)

In order to gauge the effectiveness of different campaigns, mediums, and traffic sources, you can add standard UTM tags and other marketing attribution parameters to your HRA’s URL. This information can help you understand the effectiveness of your traffic sources, giving you a snapshot of which sources produce higher or lower visits, greater completion rates, and more.

UTM Tags

A UTM medium tag is something that describes the general origin of the source of traffic, such as paid, organic, or referrals.

A UTM source tag is something that describes the more specific source of traffic, such as LinkedIn, Twitter, or a health fair.

A UTM campaign tag is used to describe specific campaigns that have driven traffic to your HRA, such as a “Heart Health Month” campaign or “Be Active” campaign.

A UTM content tag is used in campaigns that feature more than one asset – such as a campaign where you are promoting a landing page, a blog, and an infographic – and you want to know which asset generated the highest traffic for your campaign.

Using the form on the URLs page (accessible via the dashboard), you can automatically add UTM parameters to your HRA’s URL.

Examples of URLS with UTM tags:

https://hra.healthaware.com/v3/401033a4-2c9a-4671-9df1-57e42cc7e877?utm_source=facebook

https://hra.healthaware.com/v3/401033a4-2c9a-4671-9df1-57e42cc7e877?utm_medium=email&utm_campaign=new_movers_campaign&utm_source=email35B

https://hra.healthaware.com/v3/401033a4-2c9a-4671-9df1-57e42cc7e877?utm_medium=social&utm_source=twitter

 

Other Marketing Attribution Parameter Types

HRAs will also listen for the following tag­­ types if manually added to the URL within the Build a URL page:

  • utm_term
  • ihp
  • hcmacid
  • keyword
  • matchtype
  • placement
  • target
  • hgcrm_trackingurlid
  • hgcrm_trackingsetid
  • hgcrm_tacticid
  • hgcrm_campaign
  • hgcrm_agency
  • hgcrm_channel

 

 

Learn more about Building URLs…

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

Consent
By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.