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With Colorectal Cancer Awareness Month in March, it is the optimal time to publicize screenings for those who need it (and that may be covered by Medicare). Take advantage of all the buzz to reach folks who typically would turn a blind eye and deaf ear to your outreach. It really works.

If you have our Colorectal Cancer health risk assessment at your health system, you already know they are a great way to identify folks who should be screened, motivate them to schedule a screening, and enable them to actually schedule an appointment quickly and easily.


  1. Colorectal cancer is the third most commonly diagnosed form of cancer and the second leading cause of cancer death in the United States.
  2. Colorectal cancer is highly treatable if discovered early and deadly when it’s not.
  3. Our HRAs are very good at the critical task of identifying who should be screened and motivating and facilitating appointment scheduling.

You probably also know that the health risk assessments require promotion for discovery or they will not be used. This wrinkle increases your responsibility to promote the Colorectal Cancer HRAs in March, especially.  Remember, you are ABSOLUTELY saving additional lives with every completion you generate. And we are here to help you with this task!


The “story” you need to lay out for health care consumers is simple and pretty much the same as the bullet points above:

  • Colorectal cancer is prevalent and often deadly.
  • When caught early by a screening it is very treatable.
  • Take this 5-minute health quiz to know if you should be screened.

That’s it. As you can see this messaging is concise enough that there are lots of ways to get it out to promote the Colorectal Cancer HRAs in March. We showcase some humorous examples here.

You can spin this a lot of ways, including framing it as a patient success story – maybe someone who caught their cancer early with an HRA completion. Coud be a blog post, video, etc.


Want to know the type of people you should be focusing on? Take a look at our Follow-Up Guide for this HRA for 7 different personas, relevant calls-to-action, etc.


  • Brand your Colorectal Cancer Month campaign (like Go Red for Women)
    • Example: “Go Blue for You to Defeat Number Two!” (Second leading cancer killer…)
  • Dedicated landing page for lower-funnel conversion tools like the HRAs
  • Email blast for targeted groups
  • Pop-up messages in your patient portals
  • Facebook, Facebook, Facebook!
  • Add a link in the footer of newsletters, March blogs, any and all regular DTC communications.
  • Tap a local news channel to feature you during awareness segments on local TV
  • Laser-printed table tents or letter-size posters anywhere patients have to spend time
    • Elevators, waiting rooms, cafeterias, coffee carts, billing windows, etc.

Go Blue to Defeat #2


  • Utilize giveaways, gift cards, promotions & drawings to encourage HRA participation
  • Include a promotional insert in patient billing
  • Targeted SEM of paid Facebook campaigns for health info seekers

If you’re interested, talk to a member of our team about how to engage with more consumers, schedule more colon screenings, and use the data points collected to cross market other assessments and services.

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.