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Blood Bank Recruitment

Creating value by automating the complete donation journey across the entire continuum of care.

We are in the business of behavior change. Millions of participants and hundreds of healthcare systems and blood donation centers across the country use our innovative technologies to create healthier, more resilient communities.

Empowering people to live healthier lives through digital therapies, our scientifically based solutions are backed by revolutionary science and data-driven health risk assessments.

How it Works

Collect™ is proven to grow collections and decrease costs. Behavior change constructs are scripted into our thousands of proven messages to motivate donors. Our recruiting technology feels conversational and personal, achieving recruiting and show rates equal to none.

Need New Donors?

Digital Donor Acquisition, Powered by Eruptr

We partner with our parent company, Eruptr to bring new donors to your door with data-driven messaging and ads that convert. More than just age, gender and zip targeting, Eruptr utilizes machine-learning and behavioral data points to optimize targeting and messaging for real-time results. If you’re looking for younger donors, we find them by increasing your younger donor base by laser-targeting age, interest groups and demographic messaging to build a new base of donors.

Target with emotional intent

Leveraging psychographic behavior change construct data from Collect™ by utilizing machine learning to drive new recruits into the funnel.

Support decisions with data

Using a proprietary blend of data-proven and optimized ads, keywords, imagery and messaging, digital campaigns leverage tried and true ads to drive conversions.

Increase show rates

By targeting users at the exact moment of intent or by granular audience profile methodology, Eruptr can deliver qualified leads with high conversion intent.

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.