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Who We Are

We are a healthcare partner, educator and conversion expert who persuades consumer actions and promotes well-being.

Today, health is saturated with fad tech. Mobile apps promise “easy” weight-loss. Wearables track your vitals. Websites allow you to self-diagnose.

But true change starts from within. Change your resolve, and you’ll make small shifts toward a better you. Before you know it, you’re doing things differently and have a new approach to health. Change your behavior, and the sky’s the limit for how your body—and life—may transform.

This is where we come in – we are in the business of behavior change. Our innovative technologies influence people to take actions that improve the quality of their life and the well-being of their community. In doing so we elevate the brands of our clients and improve their market share and profitability.

Happy, healthy family holding hands walking on a trail

Our Mission

Inspire action. Promote well-being. Every day.

Our mission is based on this simple reality: true health starts from within. We empower people to live healthier lives through digital therapies backed by revolutionary science and data-driven health risk assessments (HRAs).

From making great nutritional choices to kicking unwanted habits, these behavior changes may seem small, but together they lead to a better world. They support risk compliance and chronic care, cutting healthcare costs and inspiring stronger, more satisfied patients.

Most people are ready to embrace better well-being. And big change starts small. Our scientifically-based solutions spur sustainable good health by responding to readiness and analyzing threats to success. With this approach, we promote self-care—invigorating individuals to take control of their health and happiness, every day.

Our Background

Early disease detection saved my father’s life – and that’s how it all started.

Greg Gossett, Founder of HealthAware, with dad

Hi, I’m Greg Gossett, founder of HealthAware. Over 15 years ago, I helped create a tool that enabled a leading hospital to get the right people to a new and innovative (for that time) heart scan. Once the tool was developed, who better to test the process than my father? At the time, he was an active, healthy (looking) 61-year-old man with a long history of loving meat and potatoes. So, he sat down and completed the HeartAware HRA – and his life quickly changed.

Within five days of testing HeartAware as the first user, my father had a stent put in his heart. HeartAware, using evidence-based modeling, alerted him that his intermediate risk could be dangerous if not under the care of a physician. So, he asked his doctor some questions, did the recommended tests, and ultimately an angiogram revealed a significant blockage in an important artery in his heart. The cardiologist told me something very bad would have happened to my father had we not intervened in this blockage. HeartAware didn’t find my father’s blockage, but it did get him to take action and see his doctor. And he’s still here today.

This is how I became passionate about early disease detection. At HealthAware, we believe in getting people to see their risk factors and take action. HeartAware grew quickly throughout the US, helping save thousands of lives. We’ve since created early detection tools for oncology and orthopedics, and we now have over 23 HRAs, each one saving lives every day.

If you are a healthcare clinician or administrator, I look forward to meeting you!

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.