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Stroke Awareness Month in May might be one of the most important health observance months. Why? Because every minute shaved off of response time makes a difference. Furthermore, the consequences of stroke can be so serious that anything that helps avoid or mitigate a stroke needs to be common knowledge.

Speaking of common. Strokes are still more common than anyone would like them to be. According to the Centers for Disease Control (CDC), someone in the United States has a stroke every 40 seconds. Worse, every 4 minutes, someone dies from a stroke.

How can you as a marketer help? Educate people on how to avoid having a stroke, to recognize when a stroke is occurring, and to seek treatment immediately.

1. Reducing Death From a Stroke

You know this one, but what would an article about stroke be without this graphic? The acronym BE FAST is the best way to help people be on the alert for signs of stroke:

Be Fast illustration with icons representing the signs of a stroke: Balance Loss, Eyesight Changes, Face Drooping, Arm Weakness, Speech Difficulty, Time to Call 911

It’s effective because it is simple and memorable. It lends itself to all kinds of graphical approaches for our bite-sized social media world. Shockingly, many people are not aware of the importance of not only recognizing these signs, but also the difference time can make on seeking help. So, as worn-out as it seems, we have to keep beating this drum. Immediate treatment after a stroke makes a tremendous difference in minimizing the impact – as soon as stroke symptoms begin, the clock starts ticking.

Okay. So this knowledge is critical, of course. But wouldn’t it be best to avoid having a stroke in the first place, really? Yup. So let’s look at that.

2. Avoiding a Stroke

What can be done to help consumers better understand  and change their likelihood of having a stroke? Answer: Education, a personal plan, and motivation to execute the plan. There are a variety of ways to do this, including PDFs, videos, patient stories, and more. For us, we think our StrokeAware health risk assessment (HRA) can educate folks on their personal risk level and equip them to make an action plan with their doctor to reduce their risk over time.

Our StrokeAware Risk Assessment is NOT designed to be a symptom checker or used in acute situations. Instead, it’s to help patients estimate their long-term risk for stroke based on factors like age, BMI, smoking status, cholesterol, exercise minutes, family history, diabetes, and high blood pressure. It helps users understand how these personal characteristics, both modifiable and non-modifiable, contribute to their risk so they can take steps to improve them, seeking treatment when applicable.

Contact HealthAware for more information about our StrokeAware HRA.

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.