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Case Study: The Blood Center

Collect for Blood Centers

The Blood Center Logo

Challenge:

The Blood Center was challenged with operational inefficiencies because of a high no-show rate for donation appointments. There was a 15% no-show rate while using text reminders and call centers. Phlebotomists and staff members were utilized less efficiently and, as a result, missed revenue goals that impacted operational inefficiencies.

Solution:

HealthAware’s Collect for Blood Centers replaced their existing text reminder services and recruiting processes. The Blood Center used HealthAware’s Collect proprietary behavior readiness framework to maximize appointment show rates and engaged members in the days prior to the appointment.

Results:

“When we implemented HealthAware’s [Collect] blood program to help reduce our no show rates for member appointments, we immediately saw the huge impact by reducing our No Show Rates by 33%, above and beyond existing exit reminders, resulting in a more profitable operation.”

~ Jamie, VP of Operations, The Blood Center

Nurse standing next to patient who is giving blood

33%

Reduced no-show rate

75%

Donors responding/engaging

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