Case Study: CHRISTUS Health
HealthAware’s HRA with Eruptr’s Digital Marketing
CHRISTUS Health was looking for a high quality lead generation campaign that would engage at-risk consumers, increase their patient market share and lower their cost per acquisition.
CHRISTUS Health used various marketing efforts, such as direct mail, email marketing and Eruptr digital, to drive moderate to high-risk individuals to targeted HealthAware risk assessments resulting in capturing market share for a valuable population segment.
Over the course of 12 months, CHRISTUS Health ran a variety of HRA-related campaigns that attracted valuable patients who were at stages in the disease lifecycle where provider diagnostics and early disease detection is common. During this time, the risk assessments generated the following highlights: