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Case Study: CHRISTUS Health

HealthAware’s HRA with Eruptr’s Digital Marketing

CHRISTUS Health Logo


CHRISTUS Health was looking for a high quality lead generation campaign that would engage at-risk consumers, increase their patient market share and lower their cost per acquisition.


CHRISTUS Health used various marketing efforts, such as direct mail, email marketing and Eruptr digital, to drive moderate to high-risk individuals to targeted HealthAware risk assessments resulting in capturing market share for a valuable population segment.


Over the course of 12 months, CHRISTUS Health ran a variety of HRA-related campaigns that attracted valuable patients who were at stages in the disease lifecycle where provider diagnostics and early disease detection is common. During this time, the risk assessments generated the following highlights:

  • Over 39,000 Hits

    Someone opening the risk assessment and advancing past the disclaimer

  • Over 32,000 Completions

    Someone answering all of the health questions

  • Over 20,000 Submissions

    Someone providing their personal contact information

  • Over 17,000 Opens

    Someone receiving and opening the report to view the results

  • Over 16,000 At Risk Patients

    Someone who is eligible for the At Risk offer

Man working on his laptop

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.