Case Study: LionShare
HeartAware HRA Drives Significant Encounter Revenue
A large hospital system in the Midwest wanted to increase cardiology encounters. Working with Lionshare®, their CRM provider, the organization was able to deploy and promote HealthAware’s flagship health risk assessment (HRA), HeartAware® to drive cost-effective service line growth.
The campaign messaging was focused on “Know Your Risk” and emphasized pursuing proactive care. Key outreach tactics included display ads through various channels.
Especially when well-integrated with optimized campaigns and digital workflows through CRM, HRAs can be a very powerful tool to engage patients, and convert online visits into care visits.