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Case Study: LionShare

HeartAware HRA Drives Significant Encounter Revenue

Goal:

A large hospital system in the Midwest wanted to increase cardiology encounters. Working with LionShare®, their CRM provider, the organization was able to deploy and promote HealthAware’s flagship health risk assessment (HRA), HeartAware® to drive cost-effective service line growth.

Campaign:

The campaign messaging was focused on “Know Your Risk” and emphasized pursuing proactive care. Key outreach tactics included display ads through various channels.

Details:

  • The campaign ran for just over 4 years.

  • Encounters were tracked for various facilities across 10 zip codes.

  • There were 439 total HRA completions. (371 unique individuals across 364 households)

  • Download the PDF for more details.

Takeaways:

Especially when well-integrated with optimized campaigns and digital workflows through CRM, HRAs can be a very powerful tool to engage patients, and convert online visits into care visits.

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