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Eruptr Privacy Defender – New HIPAA-Compliant Ad Tracking for Google & Meta

What is the Eruptr Privacy Defender?

In short, it is a HIPAA-compliant solution replaces Meta and Google’s native tracking to prevent their access to sensitive customer data, yet retains ad tracking capability.

Our sister company, Eruptr, can filter out PHI data, using only the minimum metrics needed for attribution. Next, they push it to the platforms in place of native tracking using published APIs.

The Result: Campaign performance visibility without the risk of accidental HIPAA violations that can trigger lawsuits and fines. Many health systems are choosing to disable all tracking, leaving them blind to campaign performance, attribution, etc. – this is a great alternative.

This service is a free upgrade to the Google search engine marketing and Facebook advertising services that Eruptr supplies to leading health care providers. Eruptr has always taken clients’ data security very seriously. And now they are proud they can once again affirm the trust health care providers place in them and in their services

For more information on the Eruptr Privacy Defender, check out this page, and complete the form if you want even more details about HIPAA-compliant Google & Facebook campaign tracking for health system marketing.

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Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.