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Case Study: CHRISTUS Health

HealthAware’s HRA with Eruptr’s Digital Marketing

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Objective:

CHRISTUS Health was looking for a high quality lead generation campaign that would engage at-risk consumers, increase their patient market share and lower their cost per acquisition.

Solution:

CHRISTUS Health used various marketing efforts, such as direct mail, email marketing and Eruptr digital, to drive moderate to high-risk individuals to targeted HealthAware risk assessments resulting in capturing market share for a valuable population segment.

Results:

Over the course of 12 months, CHRISTUS Health ran a variety of HRA-related campaigns that attracted valuable patients who were at stages in the disease lifecycle where provider diagnostics and early disease detection is common. During this time, the risk assessments generated the following highlights:

  • Over 39,000 Hits

    Someone opening the risk assessment and advancing past the disclaimer

  • Over 32,000 Completions

    Someone answering all of the health questions

  • Over 20,000 Submissions

    Someone providing their personal contact information

  • Over 17,000 Opens

    Someone receiving and opening the report to view the results

  • Over 16,000 At Risk Patients

    Someone who is eligible for the At Risk offer

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