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Eruptr Completes Acquisition of HealthAware

Two hands joining puzzle pieces with Erupter and HealthAware logos representing partnership

Eruptr, LLC (“Eruptr”), a leading provider of ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems, is pleased to announce that it has completed the acquisition of HealthAware, LLC (“HealthAware” or the “Company”). HealthAware further expands Eruptr’s existing suite of services and technology offerings to the healthcare sector.

Headquartered in Denver, CO, HealthAware is a market leader in the growing field of health risk assessment and patient engagement solutions. HealthAware’s innovative technology platform helps healthcare organizations engage with patients, driving awareness of disease risk factors and influencing patients to take actions to improve their health outcomes. The Company has built an impressive track record successfully serving a large client base of hospitals and healthcare systems around the U.S.

Greg Gossett, CEO and Founder of HealthAware, commented, “Over the past three years, we have worked closely with Eruptr to deliver market leading lead generation and conversion results for our mutual health system clients. Bringing our companies together to help drive continued innovation and leadership in the healthcare digital marketing industry was the natural next phase of our strategic partnership.”

Eruptr’s CEO and Co-Founder, Kevin Minnelli, remarked, “This acquisition not only adds a great team of healthcare professionals, but a cutting edge technology platform that will provide better strategic insights for our health systems partners.”

J.K. Lloyd, President and Co-Founder of Eruptr, added, “As hospitals are seeking to develop better community outreach and patient loyalty, this acquisition represents a major step forward in the marketplace. Our combined companies will help providers develop service line awareness and measure consumer conversions from digital marketing through a suite of best of breed risk assessments.”

In October of 2018, Eruptr announced a strategic investment from H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with more than $35 billion of equity capital under management.

About HealthAware

HealthAware provides health risk assessment and patient engagement solutions to aid consumer awareness of disease risk and persuade the appropriate and necessary health care provider interaction. HealthAware is currently used by 100+ hospital systems across the U.S. and has a track record of using innovative technology solutions to allow their clients to promote widespread good health, elevate their brands, and improve market share and profitability. For more information, please refer to the HealthAware website at

About H.I.G. Growth Partners

H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with more than $35 billion of equity capital under management.* H.I.G. Growth seeks to make both majority and minority investments in strong, growth-oriented businesses located throughout North America, Europe and Latin America. H.I.G. Growth considers investments across all industries but focuses on certain high-growth sectors where it has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. H.I.G. Growth strives to work closely with its management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting, and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at

*Based on total capital commitments managed by H.I.G. Capital and affiliates.

Official announcement at Business Wire.

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Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.