Eruptr Holdings, Inc. (“Eruptr”or the “Company”), a leading provider of ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems, is pleased to announce that it has completed the acquisition of the health risk assessment (“HRA”) business line of Medicom Health, LLC (“Medicom Health”), further expanding Eruptr’s suite of digital marketing offerings.
Headquartered in Minneapolis, MN, Medicom Health’s HRA business provides health risk assessment and patient engagement solutions to aid consumer awareness of disease risk and assist patients in finding appropriate and necessary health care provider expertise. Medicom Health offers a full suite of assessments that are customizable and seamlessly integrate into care provider’s technology and marketing efforts. Medicom Health is the market leader in online HRAs and has been implemented by hundreds of influential hospital systems across the U.S.
In March 2020, Eruptr acquired HealthAware, another market leader in the health risk assessment space. Medicom Health and HealthAware are highly complementary and the two solutions under Eruptr will allow the Company to offer hospital and health care systems a best-in-class suite of digital marketing solutions at scale.
Eruptr’s CEO and Co-Founder, Kevin Minnelli, remarked, “This acquisition represents another exciting milestone for Eruptr. We are not only gaining a highly experienced team of technology and healthcare professionals to join the Eruptr family, but also a best-in-class technology solution that is highly synergistic and augments our suite of offerings.”
J.K. Lloyd, President and Co-Founder of Eruptr, added, “This is another step forward in our belief that healthcare organizations are looking for smarter and more effective ways to identify, engage and convert patients. Medicom Health will allow us to help our clients better leverage technology to address their marketing objectives.”
Tony Huth, CEO and Co-Founder of Medicom Health, commented, “Eruptr is a world-class organization that we have worked with for many years. We couldn’t be more excited to join forces and deliver clients an expanded set of best of breed solutions.”
In October 2018, Eruptr announced a strategic investment from H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global alternative investment firm with more than $45 billion of equity capital under management.
Eruptr is an industry leader in healthcare digital marketing, offering a suite of digital marketing solutions to help hospitals increase awareness, patient acquisition and achieve KPI’s. Eruptr maintains direct customer relationships with blue-chip health systems including Johns Hopkins, UNC Healthcare, Methodist, and Inova Health System and serves a client base of over 70 systems representing over 200 hospitals. Eruptr runs over 1,000 high-impact digital marketing campaigns per month designed to target patients at the moment of intent when they are seeking treatment / appointments. For more information, please refer to the Eruptr website at www.eruptr.com.
About Medicom Health
Founded in 2000 in Minneapolis, Medicom Health is a technology company dedicated to empowering health engagement by delivering world-class digital solutions. The HRA business has been the core offering of Medicom Health since its founding in 2000 and industry leading hospitals and health systems, and millions of patients use their tools and technologies every year. For more information, please refer to the Medicom Health website at www.medicomhealth.com.
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global alternative investment firm with over $45 billion of equity capital under management.* H.I.G. Growth seeks to make both majority and minority investments in strong, growth-oriented businesses located throughout North America, Europe and Latin America. H.I.G. Growth considers investments across all industries but focuses on certain high-growth sectors where it has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. H.I.G. Growth strives to work closely with its management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting, and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at www.HIGgrowth.com.
*Based on total capital commitments managed by H.I.G. Capital and affiliates.