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Meta Pixel Potential Issue (Facebook Tracking)

Meta Pixel Potential Issue (Facebook Tracking)

Recent online articles allege that Facebook tracks and collects PHI information on healthcare provider websites via the Meta Pixel. Facebook refutes these claims.

Importantly, while accommodating their use, HealthAware does NOT directly use Meta Pixels in our HRA technologies or services by default.

Unless you have specifically implemented Meta Pixels in tracking Facebook promotions to our health risk assessments, you have nothing to worry about.

If you ARE using Meta Pixels with our HRAs, we recommend you and/or your vendors carefully review the configurations and consider disabling Automatic Advanced Matching.

NOTE: We are researching ways to automatically isolate and insulate Meta Pixels and other third-party code snippets such that they cannot send sensitive data regardless of configuration, to protect you from accidental mistakes. Stay tuned for more information on this safeguard.

Please feel free to reach out to us with questions or concerns.

P.S. – We were amazed at how innocuous the description for this feature is in the pixel configuration settings:

Meta Pixel config

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Privacy Statement | Terms of Use | Application Terms & Conditions

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

Consent
By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.