May is Stroke Awareness month. It seems fitting that billboards will pop up reminding people to think FAST or BE FAST – Balance issues, Eye/vision problems, Facial drooping, Arm weakness, Speech difficulty, Time to call emergency services. Of course, this is absolutely important information. To be sure, there is no need to diminish its value. But what else can be done to help consumers better understand their own health status? Wouldn’t it be great if you could help them understand their likelihood of experiencing a stroke? You can!
What We Offer for Stroke Awareness Month:
At HealthAware, our user-friendly online StrokeAware risk assessment integrates seamlessly into your current programs while allowing the community to take the first step towards discovering health risks and taking action to improve their well-being.
Additionally, HealthAware will be releasing v3 of our popular StrokeAware assessment this year. This assessment uses the National Stroke Association Stroke Risk Scorecard and the American Heart Association/American Stroke Association Guidelines for the Primary Prevention of Stroke. It will provide key results in 3 categories of high, moderate, low.
How Marketers Can Help:
Based on the risk stratification the user receives, there exist immediate opportunities to promote care resources. These can include chronic care management, smoking cessation programs, fitness classes, diabetes support groups, and a number of other services your organization already has in place. Consumers love choices. Take advantage of that. Our Stroke Assessment presents a way to identify which path best fits a user’s individual situation and readiness-for-change.
We Found That: Our Stroke Assessment is Always a Top Performer
With over 46% completion rates and 81% of users clicking on a follow-up call-to-action, the ROI is easy to see.
Among these users,
- 72% are female
- 13% are 45-54 years old
- 50% are 55-74 years old, and
- 55% are High Risk, or High Risk with existing conditions.
Remember: Stroke can be a scary topic for some people. This is often something consumers do not want to think about happening, even though the steps to prevention are relatively simple. Focus messaging on education and prevention and everyone wins.
Take advantage of our special pricing on HRAs that align Click Here to Learn More
with upcoming Health Awareness Months.
What else is happening in May?
Mental Health Awareness Month isn't the only thing happening in May. Check out our calendar to find out what other opportunities you can promote in May and year round.