Close this search box.

HMPS 2023 Panel: Balancing the Brand Care Team

If you can, check our HMPS 2023 panel on Monday, April 17th. If the annual Healthcare Marketing & Physician Strategies Summit is not on your show shortlist, it should be. Our very own Joel Cessna, VP of Sales, will be on the panel along with other thought leaders.

HMPS 2023 Panel Description

Marketers at Arkansas Children’s saw the benefit of working with a coordinated team of subject matter experts, both within and outside their organization. Hear how they orchestrate collaborative teams of best-in-class partners across the marketing spectrum to plan and deploy campaigns smarter, faster, and in line with systemwide goals.


  • Stephanie Pierce – Arkansas Children’s, VP, Strategic Marketing
  • Joel Cessna – Eruptr/Medicom Health/HealthAware, Vice President of Sales
  • Mickey Wildt – Core Health, Associate Director, Client Engagement
  • Lauren Minors – Reason One, Director, Partnerships and Marketing

Title: Balancing the Brand Care Team
Date: Monday, April 17th
Time: 10:15 AM – 11:15 AM
Room: Lone Star A
Track: Strategic Marketing Sponsored by Wolters Kluwer

Contact us if you have questions or want to schedule a meet up at the show.

More Company Articles

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.