Close this search box.

Transform Web Visits into Patient Care: Leveraging Assessments for Chiropractic Health Month

National Chiropractic Health Month (NCHM) is an excellent opportunity for healthcare marketers to promote their hospital’s orthopedic services and attract new patients. To make the most of this event, it’s crucial to create compelling call-to-actions for your search engine marketing (SEM) and social media campaigns. In this blog post, we’ll discuss how to develop effective CTAs and explore the potential of the JointAware Knee & Hip Assessment as a powerful tool to bring in additional patients.

What We Offer for Chiropractic Awareness Month

If you are looking for an effective call-to-action for your Chiropractic Health Awareness campaigns, including SEM and social campaigns, consider our HRAs as a possibility. HRAs enable users to conveniently seek treatment at the right point of care for their situation AND your facilities’ resources. Offering assessments, for things like knee & hip pain can effectively engage potential patients and encourage them to seek care at your facility. This assessment can help users identify their risk factors for pain and discomfort, provide personalized recommendations for orthopedic care based on the results, and encourage users to schedule appointments with your organization.

Leverage Assessments to Attract New Patients

Like we mentioned above, to maximize the impact of your assessments, incorporate them into your SEM and social media campaigns. Use targeted keywords related to chiropractic care, back and neck pain, and knee and hip pain in your SEM ads. Share engaging content on social media that highlights the benefits of taking these assessments and how they can lead to improved health. Include eye-catching visuals and testimonials from satisfied patients to build trust and credibility.

Bonus Tip: Cross-market your HRAs

Start promoting your HRAs to those already taking advantage of your HRAs. There is a very good chance they are curious about other health issues affecting them or their loved ones. This function works as a great advantage for consumers to gain awareness of the different services your health system provides. They also get exposed to other service line CTAs and are added to additional email campaigns that piqued their interest.

We’re Here to Help

By crafting compelling CTAs and leveraging the power of  JointAware Knee & Hip Assessment, healthcare marketers can create successful National Chiropractic Health Month campaigns that attract new patients and promote the benefits of chiropractic care.

If the JointAware Knee & Hip HRA is not in use for your health system, consider the community benefit of such a tool. These HRAs can be up and running on site in as little as a day. Now is the time to lock in pricing with our special discount offer!

We’re here to help you during National Chiropractic Health Month and beyond. Please feel free to contact us with questions, concerns, or comments.

Take advantage of our special pricing on HRAs that align
with upcoming Health Awareness Months.

Click Here to Learn More

What else is happening in October?

Chiropractic Health Month isn't the only thing happening in October. Check out our calendar to find out what other opportunities you can promote in October and year round.

Download Calendar PDF

More Company Articles

Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.