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Supercharge Email & SMS Response Rates for Healthcare Marketing

Leverage Preferred Channels & Relevant, Personalized Messages for Patient Growth

Wednesday, April 12 @ 2:00PM CST

Email and SMS are powerful tools to drive initial patient engagement. But they are especially potent at nurturing prospects who’ve demonstrated interest in specific health topics – for example, completing a health risk assessment (HRA). 

HRA completions often end in care appointments, but even if they don’t, users have demonstrated intent, provided data for future outreach and opted-in for further communication.

Join Ashmer as he shares how to make the most of user investment to drive consumer acquisition via personalized SMS & email the way the big DTC brands do.


In this 45 min. webinar:

  1. Why you are likely underutilizing email marketing
  2. The power of truly personalized messaging
  3. Tips for automating patient nurturing

 

Presented by:

Ashmer Aslam
Co-Founder / CEO, Cured

P.S. – Discounts are available on new HRAs purchased for health month promotions, including discounts on bundled Eruptr SEM campaigns.
Learn more.

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Patient Consent to Communication of Personal Health Information (PHI) through Standard SMS/Text Message and/or Email

Welcome! Your healthcare provider has partnered with HealthAware to help guide you through your care plan.

Who is HealthAware?
HealthAware provides health support programs (HSPs) delivered via standard SMS/text message and/or email. Your HSP is under the direction of your healthcare provider and is designed to support you in your health journey by providing education information related to:

  • Your health support program
  • Behavioral prompts/check-ins
  • Assessments/progress reports
  • Appointment reminders
  • Other health related messages or programs pertaining to my health support program

These HealthAware programs are for educational purposes only. They cannot provide, and are not intended as a substitute for medical care. The programs are automated, and therefore not actively monitored. In the event that medical care is needed, please call your healthcare provider or 911.

Why do I need to accept this patient consent?
HealthAware uses standard SMS/text messages and email messages that are not encrypted to communicate information with you about your HSP. Consequently, there is a risk that an unauthorized third party could view the information being transmitted.

To whom does HealthAware disclose my PHI (Personal Health Information)?
HealthAware only discloses PHI to you and your healthcare provider. HealthAware does not disclose PHI to any other party, such as marketing or sales organizations.

Consent
By clicking “accept” on a web page, clicking a link that is clearly labeled as a means of indicating consent, or replying “yes” to my consent prompt via text message, I agree to the following:

I hereby consent and state my preference for HealthAware to communicate with me via SMS/text message and/or email regarding various aspects of my health support program (HSP), which may include my PHI, behavioral prompts/check-ins, assessments and progress reports, appointment reminders, and other health related messages or programs pertaining to my health support program.

I understand that standard SMS/text messaging and email are not confidential methods of communication and may be insecure. I further understand that, because of this, there is a risk that standard SMS/text messaging and email regarding my medical care might be intercepted and read by a third party.

I may revoke this consent in writing except to the extent that HealthAware and/or my healthcare provider has already made disclosures in reliance upon my prior consent. If I do not accept this consent, or if I later revoke it, the commencement, continuation, or quality of my treatment will not be affected, but my enrollment with the HSP delivered by HealthAware will be terminated.