Overview
As an additional service, you can add built-in marketing automation integrations for your Health Risk Assessments (HRAs) to allow you to add users from your HRAs directly to a unified nurturing program.
How it Works
All marketing automation integrations work by sending data across in real-time to:
- Create a contact with contact information, basic demographic information, and primary result information in your marketing automation database.
- Add the new contact to a specific list based on their risk result information. This list can be associated with an automated nurture program that you specify.
Supported Marketing Automation Platforms
ActiveCampaign
https://www.activecampaign.com/
Act-on
https://www.act-on.com
Salesforce Marketing Cloud
https://www.salesforce.com/form/sem/marketing-cloud-demo-overview/
Marketo (Adobe Marketo Engage)
https://nation.marketo.com/
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