About Building URLs
Once you have customized your HRA and set up your Follow-up Plan, it’s time to build a URL for your HRA. To get started, click the Build a URL link within your HRA’s module on the dashboard. In the URLs section of Portal, you will see a table and 2 buttons. You can copy your […]
Marketing Attribution Parameters (UTM Tags)
In order to gauge the effectiveness of different campaigns, mediums, and traffic sources, you can add standard UTM tags and other marketing attribution parameters to your HRA’s URL. This information can help you understand the effectiveness of your traffic sources, giving you a snapshot of which sources produce higher or lower visits, greater completion rates, […]
Google Analytics 4 Events and Data for Health Assessments
All HRAs generate Google Analytics 4 (GA4) events for specific events within the HRA. To set up GA4 for your HRA, go to the Analytics/Tagging section within your HRA’s customization (accessible via the dashboard). Click +Add Analytics Service and select Google Analytics 4. You will need to add your GA4 Property Tracking ID information into […]