As an additional service, you can add built-in marketing automation integrations for your Health Risk Assessments (HRAs) to allow you to add users from your HRAs directly to a unified nurturing program.
How it Works
All marketing automation integrations work by sending data across in real-time to:
- Create a contact with contact information, basic demographic information, and primary result information in your marketing automation database.
- Add the new contact to a specific list based on their risk result information. This list can be associated with an automated nurture program that you specify.
Supported Marketing Automation Platforms
Salesforce Marketing Cloud
Marketo (Adobe Marketo Engage)